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Haier Refrigerator nobility do push high-end sub-brand new Casa Imperial

In Electronic Infomation Category: R | on November   1, 2010

3 26, Haier in Shanghai introduced a new sub-brand high-end - Casarte Casa Imperial series of new products. The appearance of the Casa Di-end refrigerators total of American, French, six Italian and EPM7064AETC100-10 datasheet and four series. Conference, Planning Minister Wang Dongning Haier says the global, large capacity, stainless steel, more doors and EPM7064AETC100-10 price and drawer refrigerator will become the future high-end fashion trends. Interpretation of the four major trends

Reporters at the press conference scene saw Casa Imperial combines four series of products are the four trends, the refrigerators health, fashion, nutrition and EPM7064AETC100-10 suppliers and make a new definition.

Several from Europe, America and Japan, the designer of the Casa Di new design concepts were interpreted. Focus on quality of life and enjoy being the highlight of the design of high-end brands. Among them, large capacity, stainless steel exterior, multi-gate breakdown caused by temperature and to facilitate energy-saving drawer-type design, these unique and innovative series are different from traditional refrigerators Casa Di major changes to meet the peoples quality of modern life higher demands, leading the future development trend of high-end refrigerators. Full

target the high end Sino

from the survey data show that in recent years, Chinas rapid growth in refrigerators in the high-end market, consumers increasingly pay attention to the refrigerator and function of the added value of products, innovation, near-optimal consumption in China has become a trend.

Haier R & D centers, as people close to the high-end customized products, Casa Imperial in the U.S. and European markets achieved good sales performance, current market share has reached 10%. The introduction of the domestic market the products, just to make up the domestic market, lack of high-end refrigerators. Senior Vice President of Haier Group, said Liang Hai, by Casa Di market, Haier will further widen the distance between competitors, not only to ensure that the advantages of the domestic market, but also to the world within three years to seize the top spot in the refrigerator industry.

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