Motorola brewing renaissance in China, 10% of market share will be the bottom line

Landslide in the bitter experience, the Motorola phone, this old Jedi fight back predators are brewing, the first change in the situation of Chinese market strategy.

"Over a long period of time, Motorolas product strategy in China to follow the global strategy, since the next phone, the Chinese characteristics of the product to basically enter the interrupted period." Motorola Mobile Devices Business Unit General Manager of China Ren Weiguang recent interview, said that from now on Motorola phones to re-return of "Chinese elements", tailored for the Chinese market more products.

Clearly, Motorola has realized that, in the Chinese market and M27C4002-10F1 datasheet and wiped out the last two years with Chinese characteristics is undoubtedly one of the reasons frustrated. Industry agreed that another problem is the Motorola product line is very thin, only 13 new models in 2007. Ren Weiguang said that the future product strategy will change the pattern of a product with anything, to "disperse and M27C4002-10F1 price and diverse product line + star product."

Action has begun. April 30, Motorola, Chinese music enthusiasts to bring the latest cool phone, the selling point is to achieve music, pictures, and M27C4002-10F1 suppliers and talk of a button to switch between modes, while the next three months, the company will introduce seven models New phone. Motorola hopes to regain the confidence of returning to the market. After 2007, large losses from its mobile phone business, Motorola, handed over the throne of the worlds second Samsung, coach Ed Zander had no choice to leave. The company announced in March this year into two, to save the mobile phone business.

"Motorola has passed the most difficult times, we finally bottom of." Ren Weiguang admit that the first quarter of this year are the most difficult times, including channels, products, confidence is shrouded in haze. And over time, the company has done a lot of remedial measures and efforts, 10% of the market share of Motorola recent goal. Ren Weiguang said that Motorolas market share of 10% of the psychological barrier, but the profit is still the first one, for profit without sacrificing more market based on the back.