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Electronic information

Sequoia invested millions of dollars gecko reheat in-game advertising

In Electronic Infomation Category: R | on November   1, 2010

"We get Sequoia to invest years ago, but now can be declared." Gecko Science and MAX153EAP datasheet and Technology Beijing Cable Corporation ("Gecko"), the responsible person yesterday on the "First Financial Daily" said, mainly to see the Sequoia independent research and MAX153EAP price and development in the gecko-game advertising system, and MAX153EAP suppliers and invested 10 million U.S. dollars.

This has become a grand network investment in 2007, following the more advertising Sheng, Huan Xiong Qiming Venture Capital Investment, Focus Media acquired after the miracle of creation, in-game advertising (In-Game Advertising, hereinafter referred to as "IGA") ushered in another an investment.

Built-in advertising system

Gecko original game, general manager Li Liujun snail Network was founded in 2005. IGA creative advertising into the game as a carrier.

Currently used in various network IGA games and more. The profit model is to integrate a number of gaming operators, will be online in the integration of advertising available to advertisers and advertising agents, and effective assessment and planning.

Li Liujun that took 3 years gecko research and development network independent interactive advertising system - gecko IGA can not modify any games, games are not articulated the case of the packet, independent of the implant and put in to achieve ad . Interface of the game image, the scene pictures, models and props such as games, can be replaced by advertising.

Gecko IGA also three-dimensional object embedded in the game, so that in-game advertising is more vivid, while standard embedded video ads and a variety of interactive advertising. These patents are interested to red shirt.

Addition gecko, a miracle of creation, Huan Xiong embedded such third-party network advertisers, ads embedded in other domestic online game operators, often by their own separate each gaming operation. Century, such as days together "street basketball" and a grand game had been built its advertising investment.

Giant optimistic about the market

Li Liujun that the industry can in-game advertising company, is a must not only have leading technology platform and brand advertising of the game has a deep understanding of the company. Industry is expected in 2008, in-game advertising revenue will reach 2.5 billion in 2009, in-game advertising market will be more than 10 billion.

"2007 China Game Industry Report" shows that as of December 2007, the total size of Chinas online games users has reached 40.17 million, an increase of more than 23% in 2006. 2012, the Chinese online game subscribers will reach 84.56 million in 2007 to 2012 compound annual growth rate of 17.6%.

Embedded ads online game operators, large media companies are becoming the new "game." April 2006, Microsoft for $ 200,000,000 to buy the game advertising company Massive Company, its business is placing ads in video games. Massive formed just two years and many game publishers have reached an agreement, advertisers, including Coca-Cola Company, Honda Motor Company.

Last year, the worlds leading chip maker Intel and several financial institutions to the game advertising company IGA was 17 million U.S. dollars of investment. March 2007, Google spent $ 23,000,000 to acquire video game advertising firm Adscape.

Microsofts global sales and marketing vice president Joanne Bradford that the young men who worked to capture customer needs and the trouble of advertisers who will find this is a huge, virgin land has not been fully cultivated.

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