South Korea cracks multimedia chip maker lost its survival

In 2-3 years, Corelogic and AD9883AKST-110 datasheet and Mtekvision This South Korean mobile phone multimedia processor market in mainland China Hutch or infinite beauty of the chip maker, Hong Kong, electronics, and AD9883AKST-110 price and Chun Yi Cheng Technology of China were the two agents, them in the past few years a handful of scenery, because the two South Korean companies in China, mainly through agents to do business. However, MediaTek highly integrated SoC and AD9883AKST-110 suppliers and Turn-key mode of extrusion, this can only seek the Korean duo MediaTek the rest of the market, and, as MediaTek, or other baseband chip manufacturers continue to integrated into more features, they can find the market is running low. Now, they hope the one hand, mobile TV, TD-SCDMA and smart phones that can play the three market volume in 2008, on the other hand they want South Korea to adjust its strategy headquarters, up from a technical and organizational changes in response to market changes.

However, despite the two companies have been squeezed MediaTek has no place to survive, but Hong Kong, Wang Yi, Managing Director of Electronics Technology, Inc. President and Jun Lin Song Quedui into "International Electronic Business" reporter expression the same feelings: "MediaTek is a very admirable company, their technology innovation, understanding of Chinese culture and market as well as the successful siege of each market, is very admirable." Moreover, MTKs under the influence, MStar and Sunplus such as China Taiwan companies are taking the same pattern.

Wang explained: "Han, Department of Japanese and Chinese mobile phone manufacturers cell phone manufacturers to pursue a different function. The former may be the pursuit of higher performance and more features, and are willing to pay the costs; But Chinas handset makers More concern is with / without the concept, not the most important performance requirements, the cost is more important. "He continued," more importantly, in the Turnkey mode under the influence of design capability of Chinese mobile phone manufacturers has been damaged. relative to the use of AP / CP to design the program, they are more willing to pay the board by Turnkey solution. "He pointed out that" China is not a technology-oriented market, but market-oriented. This is very difficult to understand the Korean Headquarters . "Turnkey

While acknowledging Chinas market is already very successful business model, but both companies said they are not suitable for providing Turnkey solutions. "One is to provide Turnkey solutions requires a lot of human input; Second, integrated programs Turnkey, Turnkey will not provide SoC solutions more cost." Wang went on to explain: "The most crucial is that Chinese users for the difference the number of demand in the end, we provide Turnkey solutions Turnkey solutions provided with the MTK must be differentiated, but users will buy it? "he continued, adding:" And, we just Turnkey solution in a small number of different Turnkey solutions provide manufacturers together, it would not be strange bedfellows? "

"So, instead of enemies with MTK, MTK than shake hands with." Wang said, "We can match with MTK platform, do not do MTK platform products, in short, we can not compete with the trend." For example, he such as Corelogic and MTK, provide mobile TV platform. "Corelogic mobile TV chip to provide advanced encryption, MTK does not do this now." He said.

Mtekvision is the same as last years sale of Chun T-DMB mobile TV solution is matched with MTK + Mtekvision. "Meanwhile, we can also MTK some older platforms to cooperate." Lin Song added.

Withdrawal of CP market, find market segments from the AP

Wang Yi said that as the co-processor (CP) market getting smaller and smaller profits, or even a loss in the sale, Corelogic from mid 2007 to strategically spread out the market, and now only concerned with application processors ( AP) market.