Suning exclusive underwriting model test the water

March 19, the worlds white giant Whirlpool and AD8013AR-14 datasheet and Suning Appliance (002024) entered into an exclusive strategic cooperation agreement with Shanghai. Beginning this week, Whirlpool launched the first 8 in the Chinese air conditioning products, will gradually nearly 200 Suning stores in the exclusive sale. This marks the following washing machines, the Whirlpool air conditioning product line has officially entered China, Suning the opportunity to develop a "high-risk and AD8013AR-14 price and high return," the exclusive underwriting model.

Whirlpool vice president KurtTjaden introduced as part of its air conditioning products Sunings exclusive strategic partner in China, with all the new starting power, independence, rights and AD8013AR-14 suppliers and exclusive rights to sell, while Whirlpool air conditioners in China marketing and after-sales service, etc. , Suning will also be a special team to operate and provide consumers with whole 3 years, 5 years compressor site service for free repair kits.

"This exclusive underwriting model in the country is still a kind of innovations." Sun Weimin, president of Suning Appliance Co., Ltd. interview with reporters yesterday, said the companies are basically only responsible for air-conditioning Whirlpool product development and quality control, Suning orders according to their proportion to the Whirlpool offer a fixed return. This practice had changed after the sale of goods of domestic home appliance retailers, rebates from suppliers to obtain the profit model, Suning fully assume the risk of commodity sales, and thus obtain a higher sales margin.

Whirlpool Greater China president, said Li Yan, China in 2010 became the first white power market. Whirlpool did not want to miss the strategic position in China, therefore, choose this time reached the domestic air conditioning products.