E-business applications to compete for the Chinese domestic market, environmental concern

In the new economic situation, Chinas domestic markets are unprecedented attention, components manufacturers in the promotion of a more refined product, which makes the segment more competitive. The development of new applications vendors to obtain new growth is an important tool, and TLC27L2CP datasheet and new applications for environmental protection were unanimously optimistic about the market. Competition to stimulate new demand, more and TLC27L2CP price and more new products to the multi-functional, fine direction.

2008 each year for the domestic industry, is an unusual year, faster growth in the electronics industry as one of the industries in China, has also been a bumpy road, the world economic situation and TLC27L2CP suppliers and make changes in the pattern is faced with more challenges and more complex industrial environment. Year is drawing to a close, electronic technology in the future there will be any new trends, what new business trends, the market will look like next year the situation? With all the questions on the industry, the reporter recently visited the electronics industry benchmark known as the 72nd session of the China Electronics Fair, I hope the electronics industry in the nations largest event to find the answer.

Scenes show people feel the warmth of the winter, the crowd bustling, stream, colorful, distinctive booth filled with five large exhibition hall. This makes the reporters feel that the global financial crisis, although the industry to stimulate the nerve, but did not affect their enthusiasm for positive development. According to organizers, deputy general manager Chen Wenhai China Electronic Appliance Corporation, said the exhibition a total of 60,000 square meters exhibition area, a total of 2,100 booths, 1,700 exhibitors. 5 is a large pavilion again not an easy task, the reporter in which the shuttle for two days, and finally an overview of the exhibition of the picture, the industry chain of three links --- electronic components, electronic equipment, electronic equipment into the The highlight of the show, from these aspects of participation of different types of vendors to bring the show more popular.

Highly competitive market segment

Exhibitors in the electronic components in both the IC manufacturers electronic components company, the worlds leading semiconductor company Freescale, ADI and component manufacturers Honeywell, EPCOS, also attended the exhibition. Exhibitors are carried with the previous exhibition of products exhibiting its full range of difference is that component manufacturers participating the show is more targeted landlords to push some products, such as the exhibition area dedicated set of sensors, Freescale, ADI, Honeywell and other companies dedicated to bring the latest products related exhibitors.

Can see components manufacturers increasingly reflected in the competitive market segments, especially in some market areas of the larger Chanpin the focus of competition, because these markets are increasing their access to business critical areas. In the case of the economic situation is not good to maintain the competitiveness of enterprises in some key advantages to promote products online to get more market share in the enterprise means. Therefore, more types of components for product vendors, promotion of the product is more refined. Honeywell Asia Pacific director of product marketing of electronic sensors Wang Liang told the "China Electronics News," the journalists, who in addition to the traditional automotive engines, transmissions and chassis of the speed and position sensors in addition, are also constantly developing new market areas such as EGR diesel engines for the system pressure, temperature and position sensors. These new products will help them stay on in the automotive electronics business. Was named the 2008 China market with the leading component manufacturers in Greater China NEC MCU product marketing manager, Wu Xiaoli held in the same period in 2008 China Electronics Summit focuses on their MCU product series of environmental issues on the proposed solutions.

And environmental protection related products are concerned

The changing economic situation so that manufacturers had to develop more new markets to be sustained growth. The reporters found that R & D of new products and will focus on the future of the market many of which are related to environmental protection. Government measures taken on environmental issues and construction of environmental protection, conservation-oriented society policy has been to guide the industry. Automobile exhaust emissions due to increasing demands, environmental models will be more and more attention, Honeywell is seeing this trend, so the sensor in the open market of diesel vehicles.

Wang Liang told reporters that the new solution for the cars fuel economy will help companies use these programs is the trend, so diesel cars and other promising markets environmentally friendly vehicles. In addition, he also believes in the new energy, such as solar and wind energy market will have prospects. Omron Electronics Forum in environmental protection is stressed on the corporate social responsibility, Omron Electronic Components (China) Group East Japanese govern Minister Liu Xinyu customer sales by Omron flow sensor in the fuel cell R & D related to the introduction explains They attached to environmental protection. NECs Wu Xiaoli pointed out that the new technological revolution is likely to occur in the field of environmental protection.

The instrument exhibition, a lot of products related to environmental protection has also been Exhibitor highlights, such as superior sound meter meter lied, Instek electromagnetic measurement products, etc. Many of the electronic equipment manufacturers have played on their boards environmental protection, energy saving big eye-catching slogans. I feel more environmentally friendly era is getting closer and closer to us.

Fine, integration, portability is a hot spot

Reporters at the show of the small to the IC products, large electronic devices, equipment, new products from the company gave the industry a signal is passed, more and more electronic products to the small, refined, integrated, multi- functional direction.

Freescale sensor chip products on display features more integrated than ever before, but much smaller size, according to participants of the engineer, said the products power consumption is lower than before. Fluke Clamp meter in its a direct hit on the boards of the "small body, big as a" slogan, is very compelling. Guizhou Space Appliance Vice President Wang Yuexuan that are doing a lot of smaller electronic products, which increasingly emphasize portability, especially for consumer electronics, portability is a very important indicator. Therefore, they are also introduced smaller connector to meet the needs of the relevant market.

Equipment manufacturers lied to a superior integrated digital storage oscilloscopes, logic analyzers, hardware frequency, multimeter four functions, the companys engineer told reporters that such a versatile instrument to meet the diverse needs of customers . Compared with American ideals of engineers showed reporters a clamp with two display tables, and said this is an industry first with two screen clamp meter products. Occupies a leading position in the education sector in Jiangsu Luk Yeung Sun vice president of electronic equipment Kings Group Sales Co., Ltd. Law told reporters that their new products are also more features to the development of a new strap with true color display oscilloscope screen.

In the Epson booth, the reporter saw a projector is playing, the engineer said it was their business applications, especially for the launch of a very small, very portable machine, in the performance also performed well. Another of their family-oriented projector is equipped with projector, DVD, stereo triple function.

Accelerate the development of Chinas domestic market

Changes in the international economic situation and the uncertainty about the future, more and more companies set their sights on the Chinese domestic market, the exhibition is undoubtedly promote them to the Chinese market opportunity, and I think this is the Chinese large-scale e-development to maintain a reason. Mini Pa from Brazil is the first time China Electronics Fair, which they produced in China products are sold to South America, North America, and now they are ready to explore the Chinese market. Focus its marketing director, Tao told reporters that next year they will enter the Chinese domestic market, the main push products such as insulation resistance testing, the product has industry-leading level. Managing Director of China Strategic billion special Ningbo Xu Zhirui told reporters that the company they co-production with Australia PhaseChanger three power converter device for those who need to use the owners of three-phase power provides a cost effective solution. This product is mainly sold to foreign markets have been, and now they are also to promote the domestic market.

Steady growth in the Chinese market is more foreign attention. China Electronics Fair in the same period with the current held in the 5th Asia Electronics Exhibition in Shanghai, the Korean Pavilion of the large scale of attention, the Korean electronics industry, the Promotion of Information and Communication, organized by 42 companies attended the exhibition.

To display in their booth about the digital home appliances, multimedia, communication networks, automotive electronics, power battery, high-tech products, semiconductors and other fields. Korea Electronics, Information and Communications Industry Promotion Shanghai chief representative Songying Hao told reporters that they were organized during the exhibition, while China and South Korea Sourcing Fair to enhance trade opportunities for enterprises from 35 Chinese enterprises to participate in the negotiations buyers Association.

In the current situation of the global financial crisis, the government issued a timely manner to further expand domestic demand and promote economic growth in the 10 measures on the industry more confidence. For electronics companies, this is a special period of economic challenge and an opportunity, who can firmly grasp the technology and market trends, who is likely to win the competition in the future.

Manufacturers point of view

NEC Electronics in Greater China MCU product marketing manager, Wu Xiaoli

Solutions address three levels of environmental issues

Environmental protection is a common global issue. In the July 2008 G8 Toyako Summit Declaration noted that the 2050 global CO2 emissions should be cut in half. To achieve CO2 by half, there are two ways: energy efficiency and technological innovation; to green energy conversion. Meanwhile, Europe, North America, Japan adopted a limited home appliances have standby power, force the use of inverter air conditioner and other policies and regulations.

And China in 2008 also passed the "Energy Conservation Law Amendment Bill," Chinas goal is to achieve 2010 energy consumption per unit of GDP 20% lower than in 2005, renewable energy in primary energy supply structure the proportion increased to 10%.

NEC Electronics for the protection of the subject, put forward three levels of solutions: Green Flash MCU (microcontroller), environmental applications, environmental protection system. NEC Electronicss slogan is "all flash green", full flash for the "green machines" to contribute.

From the product itself, NEC Electronics Flash MCUs low power consumption is the industrys highest level. In which the power consumption of 32-bit MCU performance in the world, with 16-bit MCU products are running fast, low power consumption, and NEC Electronics introduced the application for a special 8-bit battery MCU, the power consumption also has a very good performance .

NEC Electronics are two primary ways to reduce the power consumption of products: one is a more sophisticated technology, such as the upcoming 2009 products using 90nm technology, using 0.35μm technology in 2000 relative to the product, the same size Flash reduced to the original area under the 4% of the time in the 32kHz to work along with current consumption reduced to 1% of the original. Second is the use of multi-core technology, using multi-core parallel processing to achieve superior performance / power consumption ratio.

From the application, the average household energy consumption, according to statistics, 53% and motor-related, 17% associated with the lamp. That frequency control is the key to green living. Motor through the frequency control (such as refrigerators, air conditioners, washing machines, etc.), energy saving of 15%; by frequency control lights, energy saving is 80%.

NEC Electronics on the frequency control products are a perfect lineup of support, including: 32 V850E/Ix3 series of high-end products, can work in 64MHz, the same functions with the DSP, while built-in feature-rich simulation; 16 for frequency applications, product lines, can be used for vector control; for consumer and lighting applications 8-bit MCU also has simulation capabilities.

When using NEC Electronics V850E/Ix3 the frequency of product design, customers can not only protect the environment through the frequency conversion technology, and because the motherboard is small, less components, it also brings increased space for heat dissipation, improve reliability, production and recovery reduce pollution, increase profits and other additional advantages.

From the environmental protection systems, NEC Electronics has a complete product line for all interface market;

The HDMI-CEC side, NEC Electronics by hardware CEC, so that the standby power consumption to 1% of the original; in USB terms, NEC Electronics has 8-32 from the full range of product support, can USBHost ( USB master) and USBDevice (USB device), while providing driver software; the Ethernet side, NEC Electronics can be completed simply by setting protocol support, and enough memory used in the network; in the CAN (Controller Area Network) , due to the extensive application of automotive products, NEC Electronics has a wealth of experience and from the 8-32 of the full product line; in ZigBee (a new short-range wireless technology) side, NEC Electronics provides a low-power wireless solutions, cooperation with third-party support for RF (radio frequency) and protocol stack software.

Built by NEC Electronics, a typical case of environmental protection system, Beijing Institute of Technology is designed to use V850ES/FJ2 CANBoard (CAN board) is used in electric buses in Beijing and the Beijing Olympic Games 50 electric buses.

Omron Electronic Components (China) govern Customer Sales Group East Japanese Minister Liu Xinyu

Innovative product development from the social demand

"Enterprise is to contribute to society", which is the Omron Groups founder Mr. Shi Yizhen established personal beliefs, but also generations Omron Groups corporate philosophy.

Based on this philosophy, Omron constant innovation and development of social demand for new products. So far, the production has reached hundreds of thousands of product variety, involving industrial automation and control systems, electronic components, automotive electronics, social systems and health care equipment, and other fields.

Omron committed to creating social demand, in addition to the familiar variety of sensors, PLC (programmable controller), relays, switches, connectors, but also in other innovative products continue to make efforts, such as new green power products promote the use of fuel cells developed for flow sensors.

Fuel cells as a new environmentally friendly energy products, in line with the development direction of decentralized power generation is expected to enter millions of households, but only if products need to achieve small, simple, low cost. Since the fuel cell works by the principle of reverse electrolysis of water using the principle of hydrogen and oxygen through a chemical reaction to produce direct current element and heat, precise control of hydrogen (domestic gas) and oxygen (air) flow is the key. To this end, Omron has developed a MEMS (Micro Electro Mechanical Systems) flow sensor, to address the subject of this technology provides the perfect answer. The combination of flow sensors Omron

years of technical experience, such as the use of MEMS-based surface micromachining, bulk micromachining technology, electrochemical etch stop technology, deep reactive ion etching technology, combined with the anode, ultra high-precision replication technology, the adoption of these technologies enables the flow sensors Omron have good quality. In addition to other fuel cells, this flow sensor can be widely used in air conditioners, washing machines, projectors and other household appliances. Omron

had a lot of innovative products developed, such as automatic teller machines, automatic traffic lights, subway fare collection system from Omron and so on, but little original products from China. The companys plan is to build in China, "the second Omron", the development of more from the Chinese market, the products meet the needs of Chinese society, and really to improve the living standards of ordinary people to contribute.

Electronic sensor Honeywell Asia Pacific Marketing Director Wang Liang

Increase the building and efforts to develop new energy markets

Automotive electronics is a Honeywell electronic sensors in recent years in Chinas fastest growing business areas, the last two years almost every year in China of 100% of the rate of development.

The global financial crisis, the development of Chinas auto market is slowing down some, but overall still a growth market. This year in China, the basic business of automotive sensors to achieve the desired goal, which is mainly because, although the OEM market is expected to postpone the launch of new models is greatly delayed leading to new business, but in the use of existing models sensor business is more than we expected targets.

Financial crisis would certainly hit the market by a certain order to maintain the business continues to grow, we are constantly open up new business in order to find a new growth point. For the automotive market, in addition to maintaining existing business, we will value the number of new applications, such as vehicle emission regulations, and related, and vehicle safety, comfort and new features related to the new demands of sensor-driven. For new regulations, domestic enterprises now have to do diesel vehicles, the export of these vehicles must meet emissions regulations abroad. This requires the introduction of new solutions, even in the domestic market and regulations not in place, but new solutions for the economic performance but also fuel the promotion, businesses will use this program in advance. These systems presented a new sensor requirements, such as diesel engines for the EGR system, we have made new applications for pressure, temperature, position sensors.

Addition to automotive electronics, we optimistic about the construction machinery, engineering machinery market. As the macroeconomic impact, exports, domestic demand fell, in order to stimulate domestic demand, the government on the appropriate investment in infrastructure to increase, we expect the last two years with the related market infrastructure will remain a very good development. Therefore, we focused on the construction market in this regard to strengthen product development, through local production and sales, to meet this demand. Some new energy or energy-related markets and the potential for the future will be like the Government to increase solar energy, wind energy development, these areas customers will need some sensors to make the whole system to improve efficiency and performance to increase productivity, reduce costs, For this application we are developing new products. Honeywell medical market as the traditional markets in the global and Chinese markets have been valued, we are under pressure, humidity, temperature, position, flow sensors, etc., some of the key for the application of the health care industry has a more mature solution in medical product promotion is and the world simultaneously. For the market are mainly industrial machinery and equipment, automated assembly line, motor control, inverter and so on.

Honeywell sensors are systems for critical applications, it is stressed that the characteristics of reliability, so the introduction of new products, Honeywell is very cautious. The first sensor technology trend is towards integration, intelligence development, because customers often require a sensor platform equipped with several different types of sensor signals; second, more low-cost requirements of customers; the third is the sensor and wireless solutions will combine the output of which is a wireless sensor.

Space Appliance Co., Ltd. Deputy General Manager Wang Yuexuan

Reality to choose from R & D products

As consumer electronics, automotive electronics, communications, the rapid growth in end markets and the global production capacity of the connector to keep the transfer to China and Asia, Asia has become the connector market, where the most potential, and China will become the global connector capacity of the fastest growing and largest market. It is estimated that the future growth of the Chinese connector market rate will continue to exceed the global average, the next 5 years, the Chinese connector market size will reach 15% average annual growth rate, by 2010, Chinas market capacity will reach 257 connector billion.

Electrical connectors supporting areas of the main transportation, communications, networking, IT, medical, home appliances, matching the level of product technology areas and the rapid development of the rapid growth of the market, a strong traction with the connector technology. So far, the connector has developed into a complete product range, rich in variety specification, structure type and diverse, major segments, industry characteristics significantly, the standard system of norms and professional series of products.

Overall, the connector technology showed the following characteristics: high-speed signal transmission and digital signal transmission of various types of integration, product miniaturization of small volume, low cost products, client contacts access way surface-mount technology, module combination, the convenience of plug and so on.

The global financial crisis, the development of Chinas auto market is slowing down some, but overall still a growth market. This year in China, the basic business of automotive sensors to achieve the desired goal, which is mainly because, although the OEM market is expected to postpone the launch of new models is greatly delayed leading to new business, but in the use of existing models sensor business is more than we expected targets.

Financial crisis would certainly hit the market by a certain order to maintain the business continues to grow, we are constantly open up new business in order to find a new growth point. For the automotive market, in addition to maintaining existing business, we will value the number of new applications, such as vehicle emission regulations, and related, and vehicle safety, comfort and new features related to the new demands of sensor-driven. For new regulations, domestic enterprises now have to do diesel vehicles, the export of these vehicles must meet emissions regulations abroad. This requires the introduction of new solutions, even in the domestic market and regulations not in place, but new solutions for the economic performance but also fuel the promotion, businesses will use this program in advance. These systems presented a new sensor requirements, such as diesel engines for the EGR system, we have made new applications for pressure, temperature, position sensors.

Addition to automotive electronics, we optimistic about the construction machinery, engineering machinery market. As the macroeconomic impact, exports, domestic demand fell, in order to stimulate domestic demand, the government on the appropriate investment in infrastructure to increase, we expect the last two years with the related market infrastructure will remain a very good development. Therefore, we focused on the construction market in this regard to strengthen product development, through local production and sales, to meet this demand. Some new energy or energy-related markets and the potential for the future will be like the Government to increase solar energy, wind energy development, these areas customers will need some sensors to make the whole system to improve efficiency and performance to increase productivity, reduce costs, For this application we are developing new products. Honeywell medical market as the traditional markets in the global and Chinese markets have been valued, we are under pressure, humidity, temperature, position, flow sensors, etc., some of the key for the application of the health care industry has a more mature solution in medical product promotion is and the world simultaneously. For the market are mainly industrial machinery and equipment, automated assembly line, motor control, inverter and so on.

Honeywell sensors for the system critical applications, it is stressed that the characteristics of reliability, so the introduction of new products, Honeywell is very cautious. The first sensor technology trend is towards integration, intelligence development, because customers often require a sensor platform equipped with several different types of sensor signals; second, more low-cost requirements of customers; the third is the sensor and wireless solutions will combine the output of which is a wireless sensor.

Space Appliance Co., Ltd. Deputy General Manager Wang Yuexuan

Reality to choose from R & D products

As consumer electronics, automotive electronics, communications, the rapid growth in end markets and the global production capacity of the connector to keep the transfer to China and Asia, Asia has become the connector market, where the most potential, and China will become the global connector capacity of the fastest growing and largest market. It is estimated that the future growth of the Chinese connector market rate will continue to exceed the global average, the next 5 years, the Chinese connector market size will reach 15% average annual growth rate, by 2010, Chinas market capacity will reach 257 connector billion.

Electrical connectors supporting areas of the main transportation, communications, networking, IT, medical, home appliances, matching the level of product technology areas and the rapid development of the rapid growth of the market, a strong traction with the connector technology. So far, the connector has developed into a complete product range, rich in variety specification, structure type and diverse, major segments, industry characteristics significantly, the standard system of norms and professional series of products.

Overall, the connector technology showed the following characteristics: high-speed signal transmission and digital signal transmission of various types of integration, product miniaturization of small volume, low cost products, client contacts access way surface-mount technology, module combination, the convenience of plug and so on.

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