Category:
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
0
1
2
3
4
5
6
7
8
9

Electronic information

HTCs CFO, said brand recognition has grown to 40%

In Electronic Infomation Category: R | on December   1, 2010

8 23 News, according to Taiwan media reports, HTC expected third-quarter revenue growth of 1 times over the same period, shipments have the opportunity to increase 1.3 times over last year, is gradually emerging out of business HTC the results of its own brand. HTCs CFO Hui-Ming Cheng, said in an interview: HTCs global brand awareness of 10% from last year, an increase of 40% to the current year is the first year of HTC brand will continue to redouble their efforts.

Q: How are brand awareness?

A: Late last year the global launch of HTC YOUCampaign marketing activities, brand positioning QuietlyBrilliant does give rise to resonate with consumers on the HTC brand, our global brand awareness of 10% from last year, an increase of 40% to the current brand popularity has reached the expected target, this year is the first year of HTC brand will continue to redouble their efforts.

Although a substantial increase brand awareness, then how to let consumers know the HTC brand from merely transformed into brand preferences, and AD557JN datasheet and transformed into the actual purchase of the last action, there are many aspects to improve.

Q: facing the second quarter, tight supply situation component, can mitigate the second half?

A: The global demand for smart phones are only just beginning to grow, often showing that the demand growth rate of more than originally estimated, leading to less than zero component supply situation, we have coordinated with suppliers, asking them this year, we fully prepared the second half of the required supply of components, component supply tight in the third quarter of the problem can be alleviated.

Q: HTC products to high-end, high-based, please indicate the future trends in product mix?

A: HTC growing scale of operations does not depend on a single product, but a complete portfolio of products built on top, pulled up the ARPU for telecom service providers the value of high-end smart phones are willing to provide high subsidies to promote high-end rapid product development, so now our products mainly to the high-end smart phones, but in the long run, we believe that smart phone penetration rate to increase, they must depend on the price of product line expansion, we now have developed a variety of mid-priced products such as Wildfire, Aria, Smart and AD557JN price and so on.

Q: This year there is no capacity for adjustment or expansion plans?

A: We have two production bases, the Taoyuan plant can produce 2 million currently and AD557JN suppliers and continue to increase production capacity in mainland China plant in Shanghai also plans to play in the third quarter, the monthly production capacity to 100 million, so the first fourth quarter, the monthly capacity of more than 3 million have levels.

Q: When will HTC is expected to begin selling a new generation of smart phones equipped with Microsofts operating system, Windows PhONe 7 product?

A: HTC and Microsoft, the long-term strategic partner, WindowsPhone7 platform is a very good smart phone platform, we plan to publish before the end of Windows Phone 7 smartphone.

Q: HTC senior managers who made the adjustment of the layout to meet the challenges of the future?

A: The new strategy, HTC long, long products and technology officer, chief strategy officer will be responsible for strategic direction and technology development policies, by working in the Sony Ericsson RonLouks as 9 years, the product will be responsible for long-HTC global product development and management, as the Sony Ericsson in the KoujiKodera as director of product development, and development of long-founding R & D by the HTC team members served as vice president Chen Wenjun, development officer with the Innovation Officer HoraceLuke, Marketing Officer, Jing-Houng Wang closely.

Tagged as: AD557JN datasheet IC AD557JN suppliers AD557JN Price

Related Electronic information

About IcFull.com | Services | Contact Us | Links
All right reserved:icfull.com © 2010-2011 Certificate