Shanghai Mountain View proudly unveiled IC IIC-China 2009

After the financial turmoil since 2008, the International IC market was not a small impact, especially in the consumer electronics market to show a significant downward trend. Many local businesses have closed down due to the impact the general trend, large international companies have also had a negative news. In this environment, not all companies are pessimistic about prospects of a precarious situation, or, Mountain View, Integrated Circuit Technology Co., Ltd., or Shanghai is a special case.

Longitudinal and TLP521 datasheet and deputy general manager of Mountain View, Han Yong Liu, general manager of the IIC-China 2009 exhibition site in an interview to show confident, ambitious state, they said that although the companys main market is for consumer electronics products, but for the company this financial crisis is almost unaffected, the current state of development of the company in good health. Saying: There are three stress survival and TLP521 price and development of magic.

First of all, a business to survive, he must have very precise "product positioning capability." As a start-up companies, there is no strong financial backing as a competition, how to make limited funds to the most reasonable use has become a critical issue. Focus on the HOST MP3 chip market, Mountain View, has been close attention to the dynamics of changes in the market to adjust for the characteristics of enterprise products.

2006, the Mountain View, successful research and TLP521 suppliers and development, and production in mainland Chinas first USB Host MP3 Decoder main chip (AU580A, AU6840), and in 2007,2008 have launched the second generation of production (AU6850, AU7842 ) and third-generation AU7845 chip. At present, the mountain has become a domestic and international consumer electronics market, Host MP3/WMA leading provider of master chip, the use of AU7842 and AU6850 has become a mainstream industry, the use of product marketing for Mountain View-chip overseas in Europe, America, Asia, Africa many countries, domestic auto plant with a mountain of chips as its main chip car stereo. These are the mountains in the achievements made since its inception, it is showing its grasp for the first magic wand.

In future development, Mr. Liu said that in a good grasp on the basis of the existing market, do not rule out the company will gradually begin to develop other consumer areas, such as home theater, home health care field.

Second, define a product, how to attract customers quickly, lock the market, the key to whether in so the company has a strong "product realization capability."

Mountain View, California and Shanghais Pudong in the United States for IC design, system integration and software development, representative office in Shenzhen, southern China sales and technical support. The main technical staff have accumulated decades of hardware and software, integrated circuit design and management work experience, they have in Silicon Valley, Singapore and mainland China, the number of chips and software design experience. Perhaps precisely because of this technical background, which makes Mountain View have such a strong faith and strength with this second magic wand.

The first two under the protection of magic, a startup company may survive even if temporarily, and finally, the sustainability of the development of the company need to have this third piece of magic, that the companys overall operational capability.

Founder of Mountain View are from the United States, Canada, returned students, who have the management of the United States or Canada Masters degree. Mountain View, sales vice president has over ten years of sales experience in the electronics industry and engineering and MBA degree, has served as a large well-known multinational electronics companies in the east, south and southwest regional director of sales ... ... the companys overall operational capacity, after Practice proved that Mountain View had.

Manager Liu said that at present, Chinas car audio market development will be pre-installed to the company to provide a good development environment, and he is full of hope, that the mountain will make a "brand." Let us look forward to the next mountain IIC-China to display its brand products.