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Energy saving lighting market for semiconductor

In Electronic Infomation Category: R | on July   10, 2011

Current concerns in the global energy shortage in the context of increased again, energy conservation is our present and BT481AKPJ110 datasheet and future of a very long time to be facing important issues. In the lighting, semiconductor lighting due to its energy-saving, environmental protection, high-end features such concern. The successful convening of the 2008 Beijing Olympic Games, but also for the popularity of semiconductor lighting played a role in fueling. The data show that the application of the 2008 global LED market will grow from 12.5 billion in 2004 to 500 billion U.S. dollars.

LED or light emitting diodes, light emitting device is a semiconductor solid. It is the use of solid semiconductor chip as the light-emitting materials in the semiconductor compound occurs through the release of the carrier excess energy caused by photon emission, direct issue of red, yellow, blue, green, blue, orange, purple, white light. LED lighting is the use of LED as a light source created by the lighting apparatus.

LED is generally referred to as fourth-generation light source or green light, with high energy saving, environmental benefits, long life, small size, many changes and BT481AKPJ110 price and so on, can be widely applied in various directions, display, decoration, backlight, general lighting and BT481AKPJ110 suppliers and the urban landscape and other fields.

In energy efficiency, LED for the DC drive, ultra-low power consumption (single tube 0.03-0.06 W) and other characteristics, the electro-optical power conversion close to 100%, the same energy-saving lighting effects than traditional light sources over 80%, a 50-watt energy saving lamp brightness and 300 watts to 400 watts high pressure sodium equivalent to increasing life expectancy by more than 10 times the light, and electricity will have to reduce the nearly 9 percent. In addition, the LED light source also known as longevity light, which means the light never goes out. Solid cold light source, epoxy resin, light and no loose parts of the body, there is no filament light easy to burn, thermal deposition, light failure and other shortcomings, the service life of up to 60,000 to 100,000 hours, longer life than conventional light sources 10 times above. And its environmental benefits of better, there is no ultraviolet and infrared spectra, neither heat nor radiation, glare small and recyclable waste, no pollution, no mercury elements, cold light source, safe touch, typical of the green lighting.

LED light source can make use of red, green, blue trichromatic theory, under the control of the computer technology to three colors with 256 levels of gray, and any mix, you can generate 256 × 256 × 256 = 16777216 colors, the formation of different light combination of changing color to achieve a variety of effects and a variety of dynamic images. In late 2008, Harbin City, "First International Snow and Ice LED landscape lighting design competition launch innovative lighting ceremony" was held in this event, the Harbin Ice and Snow Worlds largest ice within the building "Milan Cathedral" is the infinite LED lights decorate beautiful. Under the control of the computer, the LED light source, "Milan Cathedral" constantly changing color, freezing the ice building because of the combination of light and color changes showing a flow state. LED light source of the response will be faster, more changes once the performance characteristics of the head.

With traditional light sources compared to the monotonous glow, LED lighting is low voltage microelectronic products, the successful integration of computer technology, network communication technology, image processing, embedded control technology, it is also a digital information products, is Semiconductor optoelectronic devices "high point" technology, with online programming, unlimited upgrades, flexible features, the high point is purely technical.

In this context, the Amoi, Bird, represented the old situation facing the domestic brands are more severe because, compared with major overseas manufacturers, their brands, channels, products have no obvious advantage, Compared with the emerging domestic brands but also appears to lack flexibility, costs are higher. Of course, there are some old domestic mobile phone manufacturers have been aware of it, such as CECT. In recent years, active implementation of differentiated CECT brand strategy, build a low-end product line covers the high mobile phone brands; the same time enrich channel system, creating a pattern covering the integration of multiple sales channels.

Again, the market slowdown in overall demand, severe internal and external economic environment. 2006, 2007, significantly pushed the rapid development of Chinas mobile phone market base, the base may have to be very high to maintain a high growth rate is more difficult. In addition, affected by natural disasters, the global financial crisis and other negative factors, inhibition of a certain purchase consumer demand. The PRC, the data show that growth in handset sales this year, less than 1%. In this case, the enterprise sales decline, profits decline inevitable.

Characteristics of the current competitive mobile phone industry maintained long-term, short term still can not see signs of change. Therefore, if Amoi, Bird, Konka and other companies can not respond as quickly as possible to make positive and effective measures are likely to face even more severe situation. In the manufacturing sector, they rely on to be more thoroughly integrated solution to maximize cost reduction; to speed up the rate of new product introductions, the focus at a range of market segments, and full use of direct marketing, and many can be customized for fast cover ways to improve business agility, and gradually reverse the financial difficulties. In addition, the international market, the rural market as the mobile phone companies as soon as possible should be the focus of business development.

Adverse economic growth through innovation and differentiation

When most of the domestic brand sales fell and losses into a quagmire, when day language, Jin, CECT and other companies are relying on the survival of differentiated way, as one of the few bright spots in domestic enterprises.

And Bird, Amoi compared to established businesses, grew out of "cottage business" day language, Jin-made mobile phones are new favorites. The PRC, the data show that in 2008, the day the language has become a champion of domestic mobile phone sales. I understand that, Jin sales in 2008 will exceed 10 million units, annual sales will reach around 4.5 billion. The old phone company reported a third quarter CECT, the companys stable earnings, net profit growth of up to double digits. Moreover, statistics show that since 2006, CECT has remained stable and reliable profit growth.

That several mobile phone companies on a contrarian, it is relying on their own "unique secrets", staged a Chinese version of the phone myth.

Day language, three-pronged approach to create a marketing miracle

Day language with cost advantages, they played the "machine sea tactics," while pursuing a "profit sharing channel" strategy, have been successful. In addition, the days of language from the first half of 2008, implementation of brand strategy, brand extension model in all sorts of brand promotion for the year reached 300 million yuan of funds. CCTV model contest sponsored by not only lots of money, "Mei Lanfang" premiere events such as fashion hot spots, and the free trial by creating a new trend of mobile phone experience. From the cost, the channel to the brands efforts to promote hair, Sky defending in the domestic mobile phone market is not surprised by success.

CECT, adjust the brand and channel system and maintain a steady profit growth

Well known, with Nokia, Samsung and other international giants compared to the lack of a considerable part of the domestic mobile phone brand of system support, brand positioning and brand structure of ambiguity, resulting in a brand consumers can not establish a clear concept of buying and decision-making.

CECT brand by combing structure, refined brand positioning, established a system of brand segmentation system.

Will CECT brand as a low-end handsets, to provide users with cost-effective low-cost products; YAMI to provide users with the latest wave of stylish mobile phones; and VEVA as a high-end mobile phone brand, to provide users with "an international perspective , high-tech, luxury, fashion "jewelry cell phone series. Through scientific planning, CECT established covering the whole product line, division of labor clear and help each other cross-brand "network of fire", to provide users with high, medium and low whole system of products and services.

In addition, CECT low cost direct sales channel in the original basis of full consideration of consumer demand, the establishment of a set of shop floor experience, television, e-commerce as one of the integration of sales channels, to achieve a wide range of product coverage and effective marketing.

From brand to channel, CECT consumer-centered development philosophy is to create profitable growth to its true source.

Jin, relying on product innovation to maintain market strong sales

Jin recent addition to emphasizing the brand premium capabilities, starting in 2008, also vigorously promote the products of the "functional innovation", for example: add the USB connector directly on the phone without cables are also able to directly implement the mobile phone charging and data transfer ; launched the "good use" software, in the most basic calls, SMS, phone book and add all conceivable practical function. Meanwhile, Jin also for innovative applications of each product applied for a patent. It is these innovative product features, fully meet the consumers seeking new and convenient consumer psychology, market share for the Jin made a contribution.

The future, I believe that with the coming of 3G era, and the rural market and other large emerging markets start to pick up mobile phone market in China is also not far away, and the best CECT companies represented by
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