Intel: Looking for the next 10 million consumers

Is time to do their own brand of a comprehensive analysis of the.

This is Intels birthday came after the age of 40, Intel launched a new global integrated branding. Intel at least 40 years more and PGA204BU datasheet and more complex product lines. In the past ten years, "Intel inside" marketing programs success, making Intels brand products and PGA204BU price and technologies far less prominent.

By this time, the external environment also is not optimistic. Economic crisis swept through the PC industry, all of the PC machine manufacturers, parts manufacturers and PGA204BU suppliers and software vendors, spared, including Intel. But in this time, Intel felt that something more, instead of "hibernation", as CEO Paul Otellini said: "The recession will not slow down the investment, because the enterprises to participate in the marathon race, to be more attention to long-term strategy to balance physical and spiritual. "

, Of course, Intel aims more than that. As an industry leader, and if at this time to initiate a new round of vigorous propaganda campaign, no doubt that arouse the concerns of consumers, but also become the industry stimulants help the entire industry.

Maturity and popularity with the PC, the computer is no longer the IT products, and in the field toward the transfer of personal consumer goods. Many IT vendors have realized that the future should be the same as selling FMCG selling IT products and marketing would change. This IT company is concerned, in addition to professionals, is how the new marketing methods to find the next 10 million consumer groups.

Is similar with Intel, Microsoft started before the world is also different from the past ad, "Windows I, barrier is not" (life without walls). And launched a global advertising, appears to be Microsofts Windows to do for the brand promotion, but Microsoft is more to the consumer market as an important component of the strategy. Wei Qing, Microsoft Greater China general manager of consumer and online marketing, so far he still clearly remember the Windows95 release, he went to the United States at 2 am when the scene lined up to buy Windows95. Today, the enthusiasm of consumers like Apple has moved to more fashionable brands. "Microsoft itself is started from a consumer-oriented companies, when use of computer products, mostly hobbyists. But later, Microsoft corporate customers with bigger and bigger, PC into a professional IT equipment, but from the consumer feel far. We now wish to re-strengthen the consumer market. "

To impress more consumers, repeatedly get on the throne of the worlds richest person Bill Gates at appearance, but also invited Hollywood stars to join in the fight for the Microsoft commercials. Analysys International, Senior Vice President Zhang Ying close to the consumer form of advertising that is very important: "Apples iPod to play a lot of advertising, consumers first glance did not know what to sell, but it certainly felt interest in life, can feel it is music. "

Coincidentally, to a broader awareness, greater consumer groups, the IT giants in the advertising technology gradually give up the cold frame, began to resonate with consumers looking for scenes of life.